Guide: How to Do a Quick Keyword Research For your Next Blog Post
You want some organic search traffic but tell me what’s the point in writing an article about what no one search’s about on Google? Or you keep writing and honestly they’re great but no where optimized with long tail keywords or LSI’s! You must be kidding then.
Let me explain better.The search engines just don’t rain traffic on a site. Someone has to initiate a search with a keyword that will be found on your website. This is often called user intent.
For example recently i published a guide titled Don’t Be a Victim: 7 Things to Look Out For Before Publishing an Article. In that article i referred to a lot that has to do with keyword research and optimization.
Honestly to give yourself a shot at getting more organic traffic you need to write keyword optimized articles s0 in this post am going to show you three effective ways to do just that.
Who is This Article For?
Glad you asked. This article is for every blogger! Whatever niche you are. It’s going to be useful especially for new blogs. Basically it’s for everyone who publishes an article online and wants it found via the search engines.
So are you ready to learn how to do a quick keyword research for blog posts? Sure you are! These ways are simple, FREE, easy to pull off and am going to walk you through it.
Using Google Autocomplete Predictions
I find myself using Google autocomplete predictions a lot these days when having an article idea, It helps does keyword research for blog post. Most of my blog posts inspirations came from using this tool.
To searchers this is just a bonus function but to online publishers like myself and you? It’s a huge tool. You can even read more on how Autocomplete started and how it works on Search Engine Land.
So what is Google Autocomplete Prediction?
Google autocomplete prediction are possible search terms related to your search term. Of course this is not an answer to your query nor is it some statement by order people.
For example after having search for the term “keyword research for” which could be an idea i could come up with some good articles on any of these keywords. Even you can, See examples of titles you could use below.
- 3 Effective Ways to Do Keyword Research For Blog Post
- Keyword Research For Beginners: How to Go About it
- 17 Most Wanted Keyword Research tips for YouTube
- How to Do a Comprehensive Keyword Research for SEO
It’s all about being creative really.
How Autocomplete Works?
Autocomplete predictions are possible search terms, not statements by other people or Google about the terms, and not the answer to your search.
The search queries that you see as part of Autocomplete reflect what other people are searching for and the content of web pages.
You might also see predictions from:
- Relevant searches you’ve done in the past (if you’re signed in and have Web & App Activity turned on)
- Google+ profiles that match the name of a person you’re searching for
Apart from the Google+ profiles that may appear, all of the predictions shown in the drop-down list have been typed before by Google users or appear on the web.
For certain searches, Google will show separate predictions for just the last few words.
Where Predictions Come From?
Autocomplete predictions are automatically generated by an algorithm without any human involvement. The algorithm is based on a number of objective factors, including how often others have searched for a word.
The algorithm is designed to reflect the range of info on the web. So just like the web, the search terms you see might seem strange or surprising.
Reasons You Might Not See Predictions For A Search Term
If no predictions appear for a particular word or topic, it could be that:
The search term isn’t popular enough.
The search term is too new. You might need to wait a few days or weeks to see predictions.
The search term was mistaken for a policy violation. Sometimes, we try not to show a search in one language that would be perfectly fine in another language. For example, we might accidentally not show a compound word because it includes a translation of an offensive word from another language.
Source: Google Autocomplete Help
So still this tool can come in handy when it comes to writing an SEO/Keyword optimized article.
You can do this for countless amount of blog post ideas really and try targeting long tail keywords with over three words.
Using Google Related Searches
Again this is not a tool, It’s supposed to help searchers with user intent find their target answers fast. These related searches suggestions are found right below the tenth listing of a search just right before the pagination.
This is one of those huge untapped resources under leveraged by bloggers. I sometimes use it to narrow down my keyword research for blog post.
It helps you find potential keywords with less competitions and more searches. One crucial thing it can do to you is improve your LSI (Latent semantic indexing)
What is Latent Semantic Indexing?
Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts.
LSI is also an application of correspondence analysis, a multivariate statistical technique developed by Jean-Paul Benzécri in the early 1970s, to a contingency table built from word counts in documents.
Called Latent Semantic Indexing because of its ability to correlate semantically related terms that are latent in a collection of text, it was first applied to text at Bellcore in the late 1980s. The method, also called latent semantic analysis (LSA), uncovers the underlying latent semantic structure in the usage of words in a body of text and how it can be used to extract the meaning of the text in response to user queries, commonly referred to as concept searches. Queries, or concept searches, against a set of documents that have undergone LSI will return results that are conceptually similar in meaning to the search criteria even if the results don’t share a specific word or words with the search criteria.
Source – Wikipedia
And yes! As a matter of fact you want that a lot. How about i show you how this works. Take a look at my search for “blogging tips” below.
So for Example if your aim is to write an article related to blogging tips then starting here might be a good idea. This shows that people are actually searching for these keywords. Yeah? And you could come up with these articles on your blog.
- 43 Most Sought After Blog Writing Tips From Experts
- 23 Blogging Tips For Beginners
- How to Blog: The Complete Guide
- 87 Business Blogging Tips That’ll Skyrocket your Traffic.
But if getting related searches for your LSI is what you’re after! Just right after deciding on what to write about, You could actually include some of these search terms in your articles. This will definitely help you rank.
Using Google’s Own Keyword Planner
Honestly i would have loved it if Google Keyword Planner didn’t take over Google Keyword Tool which is obviously the formal one. But the new Google Keyword Planner helps too.
I just learned lately that The Google keyword Planner is more for Adwords advertisers than for just SEOs. This tool can be used to find potential keyword ideas for blog posts. Not only can it be used for new sites but all forms of keyword research.
If you need something more comprehensive and detailed, I would recommend Long Tail Pro (Aff) anytime any day. Like i said earlier the tool is not mainly for SEOs but it can uncover some hidden keywords that Google autocomplete and Google related searches may not show you.
How to Get Started on This One?
It’s simple, simply head over to Google Adwords and sign in with your Gmail account and among the navigation menu hit the tools link and click on Keyword Planner. You should land on a page like below.
With this tool you can uncover amazing keywords and get statistics that will help you determine whether to target such keyword or not, Even you can target the results you get, See the snap below.
But for the purpose of this article we’re leaving everything as it is and getting ideas that will push up our rankings in the search engines. So once you’re in >> leave the Ad group ideas and click the Keyword ideas button.
More results below. This is more than enough ideas for an article really. Examples?
- How to Start a Blog: The Complete Guide
- 12 List of Free Blog Sites To Utilize Now
- How to Make Money Blogging Without Even Breaking a Sweat
- Starting a Blog? Everything You Need to Know
And again you’re not limited to a search term, Just like Google autocomplete prediction and Google suggestions you can always come back here to get keyword ideas that get searches for your blog posts.
The possibilities are endless, Really. You can do these and get keyword suggestions for every article you wish to write about.
Know something else? These keyword research ideas can even serve as an inspiration source for new blog post ideas. Generally the aim is to solve people’s problems by writing about the solution. So the idea could be typing something random to get useful blog post ideas that could be a problem and solving it.
Compose something beautiful about it, Do not neglect on-page search engine optimization. I tried as much as possible to cover that part in this article. Try making your articles on these keywords as in-depth as possible so it can get linked to by high authority sites and get favored by the search engines as longer blog posts with over 2000 words performs better according to serpIQ in this Neil Patel blog post.
Note: For better keyword research experience for beginners, Niche sites, SEOs and blog posts i would recommend a tool like Long Tail Pro V3. I just purchased it so Expect some good stuff soon 🙂 Have heard a lot of things about the tool and its ability to do wonders.
Your Take On This Article?
Usually i would just put an end to any article on the conclusion section but not this time. Your feedback is super necessary. Have you tried any of these keyword research tools for blog posts in the past? Or perhaps there are some other sophisticated tools one could access for FREE that you know about and don’t mind sharing? Or Is this all New to you? Let us know.
Share This Article, Pass it on If you Like it Yeah? Have a great day.