17 Uber-Awesome Pinterest Statistics You Should Know
Recently I've tasked myself to increase the rate at which I use Pinterest, see what good can come of it. Wanna know why?
The Pinterest marketing statistics you're going to see in this article. Ever since I've read em and a few others?
- I've started designing tall images for my blog post.
- Joined group boards to expand my reach (Sue Ann can testify, I disturbed her... Thank you Sue for being a kind person)
- I pinned more.
- I even got a BoardBooster Plan which has helped me alot.
For those who don't know what Pinterest is and how it works, I recommend this guide from infront.com on how to use the visual social media platform.
These stats we're culled out of Hubspot marketing statistics and are from different sources dated as far back as 2012.
1. Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian)
2. As of February 2012, Pinterest had accumulated 10.4 million users. (AppData)
3. Over 80% of pins are repins. (RJMetrics)
Quick Note: Pinterest contents are known as Pins. Contents (Pins) shared (pinned) are always re-shared over and over again. They hardly lose value unlike the tweets you sent out years ago.
There are instances where I've been sent to articles from 2013 via clicking on Pins shared this year.
Contents made for Pinterest hardly loses value unless the source dies? They're mostly evergreen contents and can continue to send you traffic for years.
4. Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. (RJMetrics)
Quick Note: That shows how much engaged and active Pinterest users tend to be.
Of all the things you need to be successful online an active audience is what you need, If Pinterest can help you achieve that? You might as well have found a winner there.
5. Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)
Pinterest is growing. The company celebrated a total of 50 million monthly active users march 2015 (More on this later).
6. As of January 2012, American users spent an average of 97.8 minutes on Pinterest. (eMarketer)
Quick Note: eMarketer found this out. If you're targeting Americans or your local business is there and you're not leveraging the power of Pinterest? You're missing out for sure.
7. Over 1/5 of Facebook-connected users are on Pinterest daily (which represents more than 2 million members). (AppData)
8. 80% of Pinterest's users are female. (comScore)
Quick Note: Now this one is quite fascinating. comScore found out that Pinterest is used mostly by women. In fact dominated by Women. What does that tell you?
Might be the best place to start if your business targets moms, ladies, women in general? Still searching through Google for the right social media website for your business? Well, Good luck.
9. Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (Compete)
10. The quality of the average new Pinterest user (as defined by their level of engagement and likelihood to remain active) is high but declining. Users who have joined in recent months are 2-3 times less active during their first month than the users that came before them. (RJMetrics)
11. 30% of Pinterest users are women 25-34 years old. (Ignite)
After comScore gave the results of the research above which states that the ratio of female to male using Pinterest is 80:20, Ignite went further by saying 30% of those females are between that age above.
This pretty much streamlines, sums everything up for business owners, online marketers with such criteria in their buyer persona.
12. Pinterest users in the U.S. are more likely to live in midwestern states than your typical social networker. (comScore)
13. The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (Ragan.com)
Now this is an interesting one. Anybody using Pinterest can agree to this. Because these interests are best described with images and being a visual social media network, they tend to do well.
In fact most Pinterest users have one or two boards related to the interests listed above.
13. Etsy is the top site in terms of source domains. (Source domains are the sites that content on Pinterest links to externally.) Google is second, followed by Flickr, Tumblr, and WeHeartit.com (RJMetrics)
14. As of January 2012, Pinterest accounted for 3.6% of referral traffic. (Shareaholic)
15. Total same-store referral traffic from Pinterest to five specialty apparel retailers rose 389% from July to December 2011. (Monetate)
16. In January 2012, Pinterest reached 11,716,000 total unique visitors. (comScore)
17. With over 11 million unique monthly visitors (and counting), Pinterest became the fastest standalone website to eclipse the 10 million per month mark ever. (PR Daily)
Remember AppData mentioned above that as at February 2012, Pinterest already had over 10 million users and how Mashable said that daily daily Pinterest users have increased by 145% since the beginning of 2012.
Yes well all that happened and even more. As at now?
An article on LinkedIn suggests that Pinterest now has over 110 million monthly active users. Is that over 110,000% growth? Yes, It is.
This makes Pinterest a place to find different people from different race with same interest as yours, looking for solutions your business probably provides.
Startups, bloggers, Fortune 500/100 companies, agencies now use Pinterest to get ideas and find customers.
18. A call-to-action pin description sees an 80% increase in engagement. (Pinerly Study)
Don't know what we're talking about here? Here's an example from Britanny's blog.
Plus a free tips sheet! The CTA
19. Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. (Pinerly Study)
20. Pins related to trending topics see an average of 94% increase in click-throughs. (Pinerly Study)
Best Times to Pin
21. The best time to pin during the day is between 2 and 4 PM EST. (Pinerly Study)
22. The best time to pin in the evening is between 8 PM and 1 AM EST. (Pinerly Study)
How Responsive are Pinterest Users?
23. Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.
They'll also spend 10% more on average. (Wayfair)
24. Pinterest referrals spend 70% more than visitors referred from non-social channels, including search, according to industry reports. (Wayfair)
25. In the month of March 2012, HubSpot's visitor-to-lead conversion rate for Pinterest was 15%, compared to just 9% from Google+. (HubSpot)
Recent Pinterest Statistics
If you look closely at the infographic below and the stats from 2012 we've mentioned above, you'll see that there's only one thing associated with Pinterest and that's growth.
Credits: Global Media Insights
Why Your Business Still Isn't Using Pinterest!
That I do not understand 🙁
I bet probably after seeing this article you'll give it a shot? Ever since I did, My traffic from Pinterest have jumped by 6%. Not much? I'll continue working to increase the numbers.
What to Expect in the coming Weeks?
Mind-blowing Pinterest tips, I've asked over 20 successful Pinterest users and they're sharing their secret recipes to getting huge traffic and followers on Pinterest. Want to get notified once it's out?
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Thanks for reading.