Create The Perfect Images For Your Social Media Contents With Pablo 2.0

The need to create more content for social media websites…. Basically for your company’s social media accounts! or even yours, It’s Ever rising and will continue to rise as the competition for the traffic, exposure and customers gets fierce by the day.

It’s good to create fresh updates and publish them on your social media accounts on regular basis, This helps you:

  • Keep your Customers Engaged
  • Attract more Customers
  • Get in front of your Target Audience Faster
  • Increase Traffic Back to your Website
  • Increase Brand Exposure
  • And so on…

This could be a daunting task too especially if you don’t have a strategy in place for example a social media calendar as mentioned in my increase twitter traffic complete guide in a while back.

Not only do the problem of having time to make content arise but the problem of what to post also comes in. That’s why i came up with these 45 best social media content ideas for business owners. To be honest those content ideas work basically for anyone with a social media account who doesn’t want to:

  • Leave his/her Page Stale
  • Let his Audience Lose Interest in what his/her have to offer
  • And so on..

Among those 45 social media content ideas is posting images to your social media accounts. Like seriously? Yeah. Images in forms of:

  • Memes
  • Expert Quotes
  • Pictures for Your products (Blog posts included)
  • Infographics
  • And so on…

Not only do these images work well across different social media websites. Some websites just love them while frankly it doesn’t perform well on some networks. LinkedIn is an example. Here’s a graphical illustration of how different contents works across different social media websites.

social media contents

It varies really. Not only do images have the potential to go viral. They have huge effects on your content marketing efforts. Don’t get me wrong. Having the perfect image for your content does not mean everything in fact it’s like 20 out of 100 if you’re to get scored… But that 20? It goes a long way in determining how good your content will perform.

In addition Zabisco carried out a survey on how human beings process different content types and came up with the fact that 90% of the information transmitted to the brain is visual (in form of images) and they can be processed 60,000x faster in the brain than normal text.

In addition to that, Award winning social media expert and mogul Rebekah Radice stated clearly in one of her articles that sharing the right content on social media websites will help boost sales of your product.

boost sales using social media websites

This also includes sharing what your audience loves and will be able to process faster.


Creating these images back then will require having Photoshop skills and all but now? With the availability of web apps you can easily design something fantastic in minutes.

So Am pleased to introduce you all to Pablo 2.0 from buffer. What is Buffer? Buffer is an online App that lets you schedule contents for your social media account across multiple social media websites.

The company first announced Pablo during the Spring, Ever since it has been used to create over 500,000 images so far. Since the app got so much traction, they worked more on it and announced Pablo 2.0. The simplest way to create amazing images that works well on across different social media websiteon the company blog.

pablo 2.0

The new Pablo 2.0 has support for all the major image sizes:

  • Tall & vertical: Ideal for Pinterest and Google+
  • Short & horizontal: Ideal for Twitter and Facebook
  • Square: Ideal for Instagram and LinkedIn

Social media websites have the various sizes of images that perform well on their network. For example:

  1. Facebook – 1,200 x 628
  2. Twitter – 1,024 x 512
  3. LinkedIn – 800 x 800
  4. Google+ – 800 x 1,200
  5. Pinterest – 735 x 1,102
  6. Instagram – 1,080 x 1,080

Pablo outputs those images as perfect as they can be so as not to make these images look horrible when it’s been shared. For example it outputs the wide image template out as 1,024 x 512. Basically best for both Twitter & Facebook.

How Pablo Works?

It’s self Explanatory! I don’t really think i need to create a big guide for that. I make use of Buffer to schedule my social media posts when am not around my computer, internet access or perhaps am somewhere close to dream land.

To access Pablo 2.0 you need to sign in Here with your Buffer account or create an account if you don’t have one. Here’s what the dashboard looks like.

pablo dashboard

Embedded above is a Giphy example from Buffer. This is just to illustrate that you can instantly create the same type of image and make it fit into any type of social media network.

On the left side of your dashboard you can select or upload any image you wish to use as your background.

That’s it really then just below on the right hand side of your dashboard there’s an option to download your created image.

So what Else Can Pablo 2.0 Do?

You’re about to find out…

  • With Pablo 2.0 You Can Share Straight Straight to or Schedule Your Images to Pinterest.
  • With Pablo 2.0 You can Build Custom Images for Instagram Posts
  • With Pablo 2.0 You can share Straight or Schedule Your Images to Facebook & Twitter using the Buffer App without having to download them
  • See how Far your Shared Images Spread with in-built Analytics.

From what am seeing, I can also deduce that the Buffer team is working on adding more functions to Pablo so wait for it.

My Final Take On This

What even makes Pablo 2.0 more amazing is the fact that you can access the App from any web page as long as you have the Buffer Extension installed on your browser.

See this video for more detailed explanation.

Okay so i think the Buffer team did a fantastic job coming up with the Pablo App most of all making it FREE. It’s a wonderful idea.

I have been using Canva for a while now to design a few images for some minor projects and now that Pablo 2.0 is here. We’ll just have to shuffle it :). While Canva is more advanced than Pablo i love the App due to the fact that it’s simple in nature.

So easy to understand and find your way around it.

One thing i am not contented with is the amount of fonts accessible on Pablo, It’s way limited compared to how many i have access to using Canva. Am a font/design addict that’s why…

The fonts available on Pablo 2.0 is enough though but the team could do better by adding more fonts.

All in all i think Pablo is a great tool. I have been using it for a while now. Just wanted my readers to know about this awesome tool. With Pablo 2.0 in hand i don’t think you’ll ever go searching after images created by others when you can easily create yours.

Oh and i forgot to mention, Pablo does have an inbuilt database of quotes you can easily tap in to by hitting the button on the top left of your dashboard, You can easily shuffle between these quotes till you’re satisfied with one. See the Gif image above for example 😉

So Over to You

Do you know any other tool like Pablo or Canva? Let us know What you think of the Pablo 2.0 app as well? Your feedback is important Oh and do not forget to share 😉



Howdy! I'm Me: Babs. I'm a Nigerian. I've created money making websites that Google loves and driven thousands of responsive visitors to my websites and client's. When it comes to building successful online businesses? Babs knows 92% of it. Learn more about Babs and the Blog →

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