Article Marketing Strategies to Increase Your Online Productivity

Need to increase your online productivity when it comes to article marketing? You need working strategies do therefore Then this blog post is simply for you.

Or if you’re just passing by then here’s your chance to learn exactly the top article marketing strategies to help take your business to the next level.

But first, What is article marketing?

“Article marketing is a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business.” ~ Wikipedia”

So now you know what article marketing is. In fact chances are that you’re trying it out but it’s not working for you, Probably because;

  • You don’t know the use/benefits.
  • Don’t have much time to sit down and come up with articles.
  • Wish to do it but unable to write due to writers block maybe.

The buzz about article marketing may have died down these days due to Google cracking down on the users who have the intention of squeezing backlinks over providing value with this online marketing strategy.

Infact i even heard it somewhere that Article marketing is DEAD”

Nope! It’s still very far from being dead… Not even in the next decade! Article marketing helps in a lot of ways… A benefit is that it helps improve brand awareness.

Really? Well that’s cool.. But how? We’ll get to that in a Jiffy, Below’s a bullet point of things you’re set to gain in this article.

  • Several benefits of article marketing.
  • Several Article marketing strategies.
  • Probably how to implement them and drive traffic.

Benefits of Article Marketing

You may have forgotten, Really i don’t blame you but before we go further to get these article marketing strategies, We gotta know what it can do for us.. What I’m i getting should in case i decide to venture into this article marketing journey?

Well here’s 7 benefits of article marketing for you:

Increase Brand Awareness

I mentioned this earlier. This online marketing strategy can get your business in front of people if several of your article gets published on different blogs, directories and many more with your signature, links and bio intact.

Increase Your Exposure

Very similar to the above, The more you get your articles out there the more exposure you get, The more and farther you get seen, noticed.

Providing Valuable Knowledge

You don’t just write rubbish and publish… It includes your brand’s logo, links, where they can find you and everything! You might wanna give your best here.

In this age, Considering to provide value over every other thing is a very wise decision. I mentioned something related when you’re doing your forum marketing. Article marketing gives you the chance to show your potential customers that you don’t wanna steal their money and run away, You’re here to help.

[Tweet “Article marketing gives you the chance to show your potential customers  “You’re here to help.”]

Drive Traffic to your Website

With each published article, They may contain links that will drive insane traffic back to your website. Your links may be inserted at the end of your articles as a little teaser.

Promote Your Product & Services

What’s the aim of writing articles? Ain’t it to promote something? If not your product or service then yourself right? Article marketing makes it easier to  promote your products and services via writing articles on how they help people and the benefits attached.

That’s 5 out of a whole bunch of benefits article marketing has to offer. A popular one i left out is link building and SEO. This tactic was adopted for article marketing and works back in those days but for now not so sure after Google came cracking down on those using it for shady activities.

They all got penalized.

Article marketing is still very much alive i must tell you, Heard somewhere “Article marketing is Dead” That’s far from being the truth. In fact here’s some proven strategies to help increase your online productivity of articles.

Stop Slogging; Start Blogging

I definitely heard that somewhere (Am sorry if i stole the name of your product) Cos am certain its an ebook i read months ago. Anyways blogging can be a very good way to increase your productivity of articles.

You start a blog, except you’re going to pay above $25 for a good article then you can’t just leave the blog there, You gotta write/provide articles at least for your visitors, readers and fans alike.

Here you have no choice.. You just have to write.

Keeping that in mind helps your brain accept the fact that it has to think and help you provide some specific amount of articles in a week. That’s it really.

If you want to perfect the art of article marketing then blogging/ starting a blog might just be the right way to go.

Start Publishing on LinkedIn Pulse

Got to know of this gem few weeks ago after reading Neil patel’s guide to getting massive traffic from LinkedIn.

According to TechCrunch pulse was acquired by LinkedIn for $90 million dollars, Now that’s a lot of money to give out for a single platform. He also went further saying pulse is alive and well.

This platform helps you pull traffic from LinkedIn with little effort and boy my first article was written and planned for days, Expected more after publishing though but things can only get better.

I have very few connections anyway 🙂

You’ll not want to post trash articles on LinkedIn pulse else nobody is going to view/share your articles.

Here’s two things to ginger you about publishing on LinkedIn pulse.

Once you publish an article all your contacts gets Notified.

linkedin pulse
Image source: Quicksprout

Get High PR Dofollow Backlinks From LinkedIn

dofollow backlinks from linkedin
Image Credit: Quicksprout

Very soon i will publish a step by step guide on how to start publishing your articles on LinkedIn Pulse. you can subscribe to my blog feeds using the bar above so as not to miss it when it goes live.

Start Utilizing Article Directories

There was a time when article directories was all over the place until it got Google angry due to bloggers & companies rushing over there to create some shady contents just to squeeze backlinks from these sites.

But popular ones like EzineArticles.com & GoArticles.com still exist and have proven to everyone that they’re still going to be around for a very long time.

You could make a strict schedule with the aim of writing an amount of specific articles ready to be sent to article directories weekly.

You must be ready to abide by this too.

This will help you a lot to create buzz, awareness and the exposure you need for your business.

Guest Blogging Still Works

To an extent.

Bloggers are now skeptical when it comes to accepting guest posts unlike before. For example on my other blog am open to guest articles! Since its good stuff for free but seriously not anymore.

The internet evolves. There was a time when you could just create shabby, spam looking websites and rank on Google first page, make the money and all that but not anymore.

Aim to have your articles on successful blogs like Boost Blog Traffic so far the guest articles have seen there are top notch. You could aim to have your articles published there too.

But that’ll take a lot of time… You have to dedicate several days even weeks to writing something real good and worthy to land over there.

By the time you have several article on top notch blogs then you’re an article writing champ.

That should flow in you and should give you what it takes to produce high quality articles in hours even minutes

Wrapping it All Up

These article marketing strategies should help increase and skyrocket your article writing skills.. There are other article writing strategies you could pick up. Here’s 2 other.

1. Publishing PR – PR in this case doesn’t mean PageRank. It means Press release. This involves writing and submitting to redistribution sites for republishing. You could read Marketing Donut’s guide to writing effective press release.

2. Pick up Article Marketing as a Way to Make Extra Income Online – Sites like iWriter or Fiverr often are in search of good article writers. You don’t need to be an expert yet here plus you get paid. You could pick it up as a way to master your article marketing skills.

Put these strategies into work and it should help improve your business visibility generally by writing good articles and having it almost anywhere on the internet.

If you have any contribution as well as addition or subtraction perhaps your take on this article then do not hesitate to use the comment form below.

Do NOT Forget to share 🙂

  • Hi, Babs,

    I’m a big believer in guest blogging. It has brought me more traffic than any other method.
    Great points here in your post!

    Thanks,
    Sue

    • Babs

      Sue Anne Dunlevie…. Thank you so much for taking your time to comment and for sharing this article.

      It really means a lot to me.

      I do get emails from you due to the fact that i have subscribed to your mailing list and i can tell you love guest blogging. Guest blogging rocks if done the right way.

      Anyways am so glad you took actions on this article. God bless you 🙂

      ~Babs.

  • Hi, Babs,

    I’m not really into article marketing – oh, I know it’s changed a lot from the crack down from a few years ago. I like that you mentioned guest blogging, and I’m a big proponent of this when done correctly.

    You have made some interesting statements, and I appreciate it. Not sure I would go on a place like Fiverr for writers, but you never know – there could be some great writers there to uncover.

    Thanks for sharing, and I hope you have a wonderful evening.

    Carol Amato

    • Babs

      Hey Carol,

      Nice seeing you down here on my blog. Figured you was here due to the mail i sent over. Thanks a bunch for making out time to read and comment on this article.

      I can see you and Sue have one thing in common and that’s the love for Guest Blogging! Well what can i say? It’s a good strategy 🙂

      And please tell me…. Why won’t you go over to Fiverr?

      Have a fabulous day,
      ~Babs.

  • Son Pettit

    Hey great post incredibly informative!, when i earliest started out trying to create money online it had been tough but i trapped at it and do my research and came across a couple useful classes among which helped me the virtually all its only once i stumbled upon this website that i truly learned a thing that changed my life and allows me to live my entire life to the fullest, and i have always been a caring person therefore i couldnt stop telling friends and family how to do the same and modify they’re lifes for the better also, but seriously i liked this post and i am going to definately be bookmarking this website, thanks again 🙂

    • Babs

      Glad you liked the Info Petit,

      Come back for more will ya?

      ~Babs.

  • Hello Babs,
    I used to do article marketing but I haven’t wrote in one in a long time. I have seen that Linkedin now has where you can publish articles. Sometimes, I find it hard to write in so many different places. Especially, when I have to come up with content for my blog. There are other writing platforms that I have written on but it was on different topics. Thanks for sharing this with us!

    • Babs

      Maketa,

      Article marketing still works dude… Make use of this goldmine. Yeah? Make sure to tell me how it goes buddy.

      Promise? Expecting reply.

      ~Babs.

  • So, would you endorse publishing articles on directories as opposed to your own blog? I anyone does please share why you prefer this angle. Where would one get the bigger benefit – own self-hosted blog, or a public directory.

    • Babs

      Hey Kev,

      I don’t quite Get your point man though but a quick one on article directories. They’ve been online for ages. They’re not popular as they used to be back then so you don’t here much.

      Have been super busy i don’t even have time to publish an article on one talkless of a guest blog material

      Thanks for your comment. Please do let me know if you need anything else.

      Babs.