Need to increase your online productivity when it comes to article marketing? You need working strategies do therefore Then this blog post is simply for you.
Or if you’re just passing by then here’s your chance to learn exactly the top article marketing strategies to help take your business to the next level.
But first, What is article marketing?
“Article marketing is a type of advertising in which businesses write short articles about themselves, their company or their field of expertise as a marketing strategy. A primary style for the articles includes a bio box and byline (collectively known as the resource box) about the business.” ~ Wikipedia”
So now you know what article marketing is. In fact chances are that you’re trying it out but it’s not working for you, Probably because;
- You don’t know the use/benefits.
- Don’t have much time to sit down and come up with articles.
- Wish to do it but unable to write due to writers block maybe.
The buzz about article marketing may have died down these days due to Google cracking down on the users who have the intention of squeezing backlinks over providing value with this online marketing strategy.
Infact i even heard it somewhere that “Article marketing is DEAD”
Nope! It’s still very far from being dead… Not even in the next decade! Article marketing helps in a lot of ways… A benefit is that it helps improve brand awareness.
Really? Well that’s cool.. But how? We’ll get to that in a Jiffy, Below’s a bullet point of things you’re set to gain in this article.
- Several benefits of article marketing.
- Several Article marketing strategies.
- Probably how to implement them and drive traffic.
Benefits of Article Marketing
You may have forgotten, Really i don’t blame you but before we go further to get these article marketing strategies, We gotta know what it can do for us.. What I’m i getting should in case i decide to venture into this article marketing journey?
Well here’s 7 benefits of article marketing for you:
Increase Brand Awareness
I mentioned this earlier. This online marketing strategy can get your business in front of people if several of your article gets published on different blogs, directories and many more with your signature, links and bio intact.
Increase Your Exposure
Very similar to the above, The more you get your articles out there the more exposure you get, The more and farther you get seen, noticed.
Providing Valuable Knowledge
You don’t just write rubbish and publish… It includes your brand’s logo, links, where they can find you and everything! You might wanna give your best here.
In this age, Considering to provide value over every other thing is a very wise decision. I mentioned something related when you’re doing your forum marketing. Article marketing gives you the chance to show your potential customers that you don’t wanna steal their money and run away, You’re here to help.
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Drive Traffic to your Website
With each published article, They may contain links that will drive insane traffic back to your website. Your links may be inserted at the end of your articles as a little teaser.
Promote Your Product & Services
What’s the aim of writing articles? Ain’t it to promote something? If not your product or service then yourself right? Article marketing makes it easier to promote your products and services via writing articles on how they help people and the benefits attached.
That’s 5 out of a whole bunch of benefits article marketing has to offer. A popular one i left out is link building and SEO. This tactic was adopted for article marketing and works back in those days but for now not so sure after Google came cracking down on those using it for shady activities.
They all got penalized.
Article marketing is still very much alive i must tell you, Heard somewhere “Article marketing is Dead” That’s far from being the truth. In fact here’s some proven strategies to help increase your online productivity of articles.
Stop Slogging; Start Blogging
I definitely heard that somewhere (Am sorry if i stole the name of your product) Cos am certain its an ebook i read months ago. Anyways blogging can be a very good way to increase your productivity of articles.
You start a blog, except you’re going to pay above $25 for a good article then you can’t just leave the blog there, You gotta write/provide articles at least for your visitors, readers and fans alike.
Here you have no choice.. You just have to write.
Keeping that in mind helps your brain accept the fact that it has to think and help you provide some specific amount of articles in a week. That’s it really.
If you want to perfect the art of article marketing then blogging/ starting a blog might just be the right way to go.
Start Publishing on LinkedIn Pulse
Got to know of this gem few weeks ago after reading Neil patel’s guide to getting massive traffic from LinkedIn.
According to TechCrunch pulse was acquired by LinkedIn for $90 million dollars, Now that’s a lot of money to give out for a single platform. He also went further saying pulse is alive and well.
This platform helps you pull traffic from LinkedIn with little effort and boy my first article was written and planned for days, Expected more after publishing though but things can only get better.
I have very few connections anyway 🙂
You’ll not want to post trash articles on LinkedIn pulse else nobody is going to view/share your articles.
Here’s two things to ginger you about publishing on LinkedIn pulse.
Once you publish an article all your contacts gets Notified.
Get High PR Dofollow Backlinks From LinkedIn
Very soon i will publish a step by step guide on how to start publishing your articles on LinkedIn Pulse. you can subscribe to my blog feeds using the bar above so as not to miss it when it goes live.
Start Utilizing Article Directories
There was a time when article directories was all over the place until it got Google angry due to bloggers & companies rushing over there to create some shady contents just to squeeze backlinks from these sites.
But popular ones like EzineArticles.com & GoArticles.com still exist and have proven to everyone that they’re still going to be around for a very long time.
You could make a strict schedule with the aim of writing an amount of specific articles ready to be sent to article directories weekly.
You must be ready to abide by this too.
This will help you a lot to create buzz, awareness and the exposure you need for your business.
Guest Blogging Still Works
To an extent.
Bloggers are now skeptical when it comes to accepting guest posts unlike before. For example on my other blog am open to guest articles! Since its good stuff for free but seriously not anymore.
The internet evolves. There was a time when you could just create shabby, spam looking websites and rank on Google first page, make the money and all that but not anymore.
Aim to have your articles on successful blogs like Boost Blog Traffic so far the guest articles have seen there are top notch. You could aim to have your articles published there too.
But that’ll take a lot of time… You have to dedicate several days even weeks to writing something real good and worthy to land over there.
By the time you have several article on top notch blogs then you’re an article writing champ.
That should flow in you and should give you what it takes to produce high quality articles in hours even minutes
Wrapping it All Up
These article marketing strategies should help increase and skyrocket your article writing skills.. There are other article writing strategies you could pick up. Here’s 2 other.
1. Publishing PR – PR in this case doesn’t mean PageRank. It means Press release. This involves writing and submitting to redistribution sites for republishing. You could read Marketing Donut’s guide to writing effective press release.
2. Pick up Article Marketing as a Way to Make Extra Income Online – Sites like iWriter or Fiverr often are in search of good article writers. You don’t need to be an expert yet here plus you get paid. You could pick it up as a way to master your article marketing skills.
Put these strategies into work and it should help improve your business visibility generally by writing good articles and having it almost anywhere on the internet.
If you have any contribution as well as addition or subtraction perhaps your take on this article then do not hesitate to use the comment form below.
Do NOT Forget to share 🙂